Author: M.C. Cronin

Fight the BS An Agency Code of Ethics Fight the BS of 100-page strategy decks that don’t lead to one good idea Fight the BS of creative that communicates but doesn’t captivate Fight the BS of creative that captivates but doesn’t communicate Fight the BS of juniors doing your most…

Why F*** Around? A Founding Manifesto The course of our lives was altered a few years ago around noon on a Tuesday, or possibly, a Wednesday.  We passed by a grime-covered construction worker manning a full-sized gas grill in the bed of his pickup flipping fat burgers to his crew…